Privacy Policy

LUMEO Privacy Policy

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from www.lumeobeauty.com.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and certain cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, which websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Log files” track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or make a purchase through the Site, it includes your name, billing address, shipping address, payment information (including credit card numbers and 3D Secure secure payment), email address, and phone number. We call this information “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We generally use the Order Information we collect to fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
Provide information or advertising about our products or services in accordance with the preferences you have shared with us.

We use the Device Information we collect to help us scan for potential risk and fraud (in particular, your IP address) and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with us, and to evaluate the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store - you can learn more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can learn more about how Google uses your Personal Information here: https://www.google.com/intl/tr/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may share your Personal Information to comply with applicable laws and regulations, to respond to subpoenas, search warrants or other lawful requests for information we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can also opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not use our Site's data collection and practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us using the contact information below.

In addition, if you are a European resident, we note that we process your information in order to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will not process your information unless you ask us to delete it and you have registered.